Social Media Writing for Professional Services: Authenticity vs. Authority
The Great Canadian Social Media Balancing Act Picture this: You’re scrolling through LinkedIn during your morning coffee (Tim’s, naturally), and...
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Writing Effective Job Descriptions: Attracting the Right Candidates
Finding the right employees in today’s competitive Canadian job market is tougher than getting tickets to a Leafs playoff game....
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Financial Reporting for Non-Financial Audiences: Making Numbers Accessible
Picture this: You’re presenting quarterly results to your board, and you watch their eyes glaze over faster than a frozen...
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The Art of the Follow-Up: Writing That Keeps Conversations Moving
We’ve all been there, eh? You have a great meeting, exchange business cards, promise to «circle back soon» – and...
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Building a Writing Culture: Encouraging Better Communication Company-Wide
The Great Canadian Communication Challenge Picture this: It’s Monday morning at your office in Calgary, and you’re drowning in emails...
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