Business blog

The Science of Persuasive Writing: Cognitive Triggers and Techniques

Ever wonder why some business proposals get approved while others collect digital dust? Or why certain marketing emails get opened...

Remote Team Communication: Writing for Distributed Workforces

The pandemic changed everything, eh? One day we’re all cramming into downtown Toronto office towers or chatting by the water...

The Psychology Behind Decision-Making: How Emotions Drive Choices

Picture this: You’re sitting in a boardroom in downtown Toronto, facing a million-dollar decision. The numbers look good on paper,...

Creating Standard Operating Procedures That Teams Actually Follow

Let’s be honest – most Standard Operating Procedures (SOPs) end up collecting digital dust faster than snow on the Trans-Canada...

Crisis Communication Writing: Managing Reputation During Difficult Times

When the Snowbirds had to ground their fleet after tragic accidents, or when Tim Hortons faced backlash over their cold...

The Power of Storytelling in Business: Making Data Memorable

Remember the last quarterly report you read that actually kept you awake? Yeah, us neither. While Canadian businesses are sitting...

Building an Effective Homepage for Personal Trainers

Your homepage is like your gym’s front door – it’s the first impression potential clients get of your personal training...

Statistical Trend Analysis: From Theory to Real-World Application

Whether you’re tracking housing prices in Vancouver, analyzing seasonal retail patterns in Halifax, or forecasting energy consumption across the Prairies,...

Writing for Different Generations: Adapting Tone for Multigenerational Workplaces

Picture this: You’re drafting an email about the new remote work policy at your Calgary tech startup. Your recipients include...

Legal Writing for Non-Lawyers: Contracts and Agreements Made Simple

Running a business in Canada means dealing with contracts whether you like it or not. From service agreements in Vancouver...