About WriteRight

Back in 2019, our founder Sandra Gravel was working as a communications consultant across Montreal’s bustling business district when she noticed something troubling. Time and again, she watched talented Canadian entrepreneurs and professionals struggle to communicate their brilliant ideas effectively in writing. Whether it was a startup pitch that fell flat due to unclear messaging, or a seasoned executive whose emails were causing more confusion than clarity, poor business writing was holding back some of our country’s brightest minds.

The lightbulb moment came during a particularly challenging project with a tech company in Old Montreal. Despite having an innovative product that could revolutionize their industry, their proposal documents were so convoluted that potential investors couldn’t understand what they were actually offering. After Sandra helped them rewrite their materials, they secured $2.3 million in Series A funding within three months.

That’s when WriteRight Communications was officially founded in 2020 – right here in Montreal, Quebec, with a mission to ensure that no Canadian business would ever lose opportunities due to ineffective written communication.

Our Unique Methodology: The WriteRight Way

The Three-Pillar Approach

At WriteRight Communications, we don’t believe in one-size-fits-all solutions. Our methodology is built on three core pillars that address the real challenges facing Canadian businesses today:

Pillar 1: Clarity Through Structure We start by analyzing your current communication patterns and identifying where messages get lost in translation. Using proven frameworks adapted specifically for Canadian business contexts – from coast to coast to coast – we help you organize thoughts in ways that resonate with your specific audience.

Pillar 2: Cultural Context Awareness Canada’s business landscape is beautifully diverse, spanning multiple industries, languages, and regional preferences. What works in Vancouver’s tech scene might not land the same way in Halifax’s maritime industry. Our approach considers these nuances, ensuring your writing connects authentically with your intended readers.

Pillar 3: Measurable Impact Every writing improvement we recommend comes with clear metrics for success. Whether it’s reducing email response times, increasing proposal acceptance rates, or improving customer satisfaction scores, we track real business outcomes – not just prettier prose.

The WriteRight Process

Our signature five-step process has helped hundreds of Canadian professionals and organizations transform their written communication:

1. Discovery & Assessment — We analyze your current writing samples and identify specific pain points
2. Audience Mapping — Together, we define exactly who you’re writing for and what they need to hear
3. Strategy Development — We create a customized writing framework that fits your industry and goals
4. Implementation & Training — Through workshops or one-on-one coaching, we teach you the techniques that work
5. Continuous Improvement — We provide ongoing support and feedback to ensure lasting change

Meet Our Team: Canadian Writing Experts Who Get Results

Sandra Gravel, Founder & Lead Consultant

With over 15 years of experience in business communications across Quebec and Ontario, Sandra brings a unique perspective that bridges French and English business cultures. She holds certifications in technical writing from Concordia University and has worked with everyone from Montreal startups to Toronto Fortune 500 companies.

Sandra’s expertise spans multiple industries, but she’s particularly passionate about helping service-based businesses – from financial advisors to fitness professionals – communicate their value proposition clearly and compellingly.

Our Specialized Team Approach

Rather than being a one-person show, WriteRight Communications works with a network of specialized consultants across Canada. This allows us to match each client with experts who understand their specific industry, regional market, and communication challenges.

Our team includes former corporate executives, published authors, technical writers, and communications professors from universities across Canada. What unites us all is a commitment to practical, results-driven business writing that actually moves the needle.

What Makes WriteRight Different: Beyond Pretty Words

Industry-Specific Expertise

We understand that writing for healthcare professionals in British Columbia requires different skills than crafting marketing materials for maritime manufacturers. Our industry-specific approach ensures that your writing not only sounds professional but also speaks the language of your particular field.

Canadian Business Context

From understanding CRA communication requirements to navigating provincial business regulations, we ensure your writing works within the Canadian business environment. We know the difference between writing for government tenders, private sector clients, and non-profit stakeholders.

Technology Integration

While we believe human expertise is irreplaceable, we also embrace technology that enhances our effectiveness. We use advanced analytics tools to measure readability, engagement metrics, and communication effectiveness – giving you data-driven insights into your writing’s performance.

Our Commitment: Results You Can Measure

At WriteRight Communications, we’re not just about making your writing sound better – we’re about making your business perform better through strategic communication. Our clients typically see:

• 40% improvement in email response rates within the first month
• 25% increase in proposal acceptance rates
• Significant reduction in internal miscommunication issues
• Enhanced professional credibility and brand perception

Whether you’re a solo entrepreneur in Winnipeg or leading a team of 50 in Calgary, our goal remains the same: helping you communicate with the clarity, confidence, and impact that drives real business results.

Ready to transform your business communication? Let’s start the conversation today.

Ready to Write Right?

Your ideas deserve to be communicated with the clarity and impact they merit. Whether you’re struggling with proposals that don’t convert, emails that create confusion, or reports that fail to inspire action, WriteRight Communications is here to help you find your voice and use it effectively.

Contact us today for a complimentary communication assessment, and let’s discover how better writing can unlock better business results for you.